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Why is custom club fitting so important?

Winners in all major sports will tell you how important it is to compete with the proper equipment.  Golf is NO exception.  Tiger Woods was once asked what his best tip would be for beginners.  His answer was to make sure their clubs are customized to their golf swing.  Whether a beginner or low handicap player, all players benefit from a proper club fitting.

It is with the hope of getting better that most people purchase new golf clubs.  You can spend hard earned money on a new set of clubs only to find your scorecard remains the same.  The reason the new equipment does not improve a player's game is not necessarily the equipment.  Golf clubs today are definitely easier to hit and go further than just a few years ago.  The problem lies in the fact that the equipment is not "fit" to the player's swing.  If a player's equipment does not fit, they cannot make an efficient golf swing.  Many players try to make compensations for their equipment, only to find their game getting worse and feeling frustrated over money not so well spent.  Today's magazines and TV ads are full of advertisements for the "latest and greatest" clubs that will revolutionalize your game.  The technology that goes into these new clubs will not necessarily revolutionize your game like these companies claim.  In fact, it could make your game worse if not properly fitted to your swing.  If the loft, lie angle, shaft weight or flex or length is wrong, no matter what technology the company's claim to have, it is not going to improve your game.  It's the custom fitting process which allows you to benefit from the technology.

When a player goes through a proper fitting, many variables go into the process.

Length:  The length of a club has a great deal of influence on how consistent you can return the club to impact.  If a player does not have the correct length of club, it is very difficult to get into the correct posture at address.  When a player's posture is incorrect, or off-balance, the player will seek proper balance during the swing and change the path of the club.

Shaft Flex:  When a shaft flex does not match a player's swing, it will affect both trajectory and the curvature of the ball.  The correct shaft flex will maximize distance and tighten shot dispersion.

Lie Angle:  The lie angle of the club is the angle of the club relative to the sole and ground.  The lie angle of the club has a huge influence in ball flight.  If a club is too "flat", the toe of the club will impact the ground and the ball will tend to push to the right (for a right-handed player).  If the club is too "upright", the heal of the club will impact the ground and the ball will tend to pull to the left.

Loft:  The loft of the club influences the trajectory of ball flight.  Trajectory affects distance.  In a set of irons, the loft needs to be calibrated correctly so the distances from club to club are consistent.  Loft of club is extremely important in drivers.  If a player is going to optimize distance, he/she must have correct loft on the driver.  It is a common misconception that less loft equals more distance.  The belief is that if the ball is hit lower, it will roll more and go further.  Truth is, with optimal trajectory, the ball carries further, rolls less, but overall distance is greater.

Grip Size:  The size of your grip on your club affects the amount of hand rotation.  Correct grip size allows the player to square the club face at impact.  If a grip is too large, it inhibits hand rotation and promotes a slice.  Grips that are too small increase hand rotation and promote a hook.

Getting golf clubs custom fit, contrary to popular belief, does not cost the player any extra when purchasing new clubs.  Club fitting should be done outside on a ranges, as opposed to hitting into a net or simulator, as true ball flight is not effective or efficient inside or on a screen.

With the cost of new golf clubs today, it makes sense to get the proper fit for your swing done by Bisbee Golf Center at no extra charge to you.
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